Despite Challenges, Desire to Own Is Still Strong

Winona Reinsma • August 27, 2022

We Still Desire Homeownership!

The current situation in the Canadian housing market has both buyers and sellers stepping to the sidelines. But underneath all of the recent shuffling there still seems to be a firm, foundational desire to own a home.


The annual affordability survey conducted by RE/MAX suggests rising interest rates have become a significant, growing concern for those looking to get in to the housing market. Twenty-four percent of respondents cite rising rates as a barrier to entry, up 6% from the last survey. Closely related to interest rates, 24% say “market volatility” is keeping them out. 


The survey suggests, though, that the biggest barrier to entry remains high prices. Forty-three percent pointed to high cost, an increase of just 1% from last year.


Other key factors: 

35% - higher cost of living

24% - a shortfall in salary.


But the survey also suggests Canadians remain determined to have their own home with 68% saying they are willing to make at least one sacrifice in order to realize that ambition. Of those, 64% say they are prepared to relocate to get a home they can afford. Half of those people, though, are not prepared to move more than 100 kilometres from their current location. (RE/MAX speculates that this may be related to the decline in “work from home” opportunities.)



Other common sacrifices:

56% - adjusting the type of home they would purchase

29% - co-ownership with family or friends

27% - renting a portion of their home to generate income


By Winona Reinsma July 8, 2025
Who Qualifies for the New 30-Year Option?
By Winona Reinsma July 2, 2025
More Options, More Freedom, More Good Life!
By Winona Reinsma June 27, 2025
Reverse Mortgages, a flexible tool for Seniors.
By Winona Reinsma June 20, 2025
The debate has concluded, now what are you going to do?
By Winona Reinsma June 12, 2025
How can I keep control of my financial future?
By Winona Reinsma April 30, 2025
Are you looking forward to Retirement?
By Winona Reinsma April 25, 2025
Strengthening Your Sails for Uncertainty
By Winona Reinsma July 22, 2024
Why Choose a Reverse Mortgage Over a HELOC?
By Winona Reinsma April 4, 2024
Reverse Mortgage Myths
By Winona Reinsma February 1, 2024
Don't Sell Before You Get The Facts!
More Posts